Developers have sought new paths to market and distribute their games. ROCKIT is the first platform that allows developers to deliver click-to-play links, instant play trials, and fast-play full game downloads without altering their source code. ROCKIT is based on advanced storage virtualization technology, delivered through a downloader, which intelligently prioritizes the data required at game start. This technology brings “instant play” experiences to online users.
“Innovation is needed to help developers get visibility for their titles. Easily distributable instant play demos can help titles to get in front of users fast!” said Frank Schwarz, CEO of DACS Labs. “For Free-to-Play titles, challenged with constant user acquisition and low conversion rates, ROCKIT reduces user dropout due to long download & install times. For Premium titles, this creates new social marketing and trial play options.”